Information technologies offer a unique opportunity to reach customers, since they provide new means to communicate. Internet has rapidly evolved in the last years as technology improved. In contrast to traditional web pages in the web 1.0., in which users were mere information receivers, the web 2.0. makes it possible for businesses to dynamically interact with customers sending information about promotions and other activities. Furthermore, individuals can interact with other individuals in their social network, which has a viral effect that
increases the possibilities of reaching many other potential customers.
The cost of acquiring new customers is higher than the cost of retaining existing ones, since what it really counts is the value that customers bring to the company while they do business with it. Cromatech's solutions fit diverse needs of every business, helping them to enhance the value customers report.
